The Sacred People Foundation is built around one core belief, that all people are sacred. So our mission is to improve the plight of the underserved people of the world wherever we see the need by using our core talents as idea creators.
We will begin our foundation’s work by making Americans aware of the plight of one very specific group of underserved human beings—Native Americans. We will work to improve their situation with honor, dignity and new ideas. We will reach out to the country at large for support.
Finally, no matter the population, no matter how we design the project, we are committed to conducting all our efforts with Contribution, Aliveness and Joy.
Native Americans are one of the most underserved of populations.
They are clearly presented as a cliché in Hollywood which contributes to holding them back.
Most people in the USA are completely unaware of their impoverished situation.
When people are aware, they certainly don’t seem to relate to events they think started and ended decades ago.
And yet, we believe most people would like to help if they knew how to and it was easy… because most people think that Native Americans got a “raw deal”.
To do it in a big way with a big event as the center of gravity.
A celebratory event that most people would want to participate in.
And launch it with an idea that makes the cause more relevant and closer to home.
Whether it is a celebration of our real Native American blood or a celebration of that native part in each of us that we love to live into.
This is a rallying cry for people everywhere to rise up and recognize where this country has come from and to give back to that group of people to continue to make it great.
Sacred Sounds from the Canyon will be a concert featuring the best entertainers in contemporary music who want to give back.
Over twenty years ago, after a long and successful career as a creative director on Madison Avenue, I decided I wanted to use my skills to give back.
I co-founded an advertising agency whose sole purpose was to create and distribute public service advertising.
PlowShare Group is now the second leading provider of Public Service Advertising in the country, delivering billions of dollars of donated media for our clients, who include the American Red Cross, World Wildlife Fund, Wounded Warrior Project, Save The Children, and Special Olympics to name a few.
In all of my years at PlowShare working with charities, I never encountered anyone representing Native Americans.
When I retired, I created a foundation to continue my work of giving back.
The cause I chose is Native Americans.
The Foundation I created is called Sacred People.